Real-time advertising, man. It’s the future. Or… the present, really, if you wanna get all specific about it.

AWARDS:
Bud Light Not All Heroes Wear Capes: Gold Pencil & Silver Lion
The Match: Bronze Clio

Traditional media is on life-support. With a million different platforms constantly vying for consumers’ attention, all of a sudden, a :30 commercial feels like it requires an Olympic-level of concentration. So, boom, we hit ‘em out there in the world with an unexpected partnership or a life-changing program. And like magic, we’re a part of consumers’ lives in a way that actually resonates. Not to mention, my Mom always wanted me to be a journalist. Look who’s making headlines now, Mom.

What happens here eventually moves back to the New York ad market.

Everyone loves a case study. Especially one about a campaign that actually drove tangible business results. But, no one loves a case study when it’s your own voice narrating. It’s science.

Thanksgiving is the NUMBER ONE running day of the year. For real. And as the beer of fitness and fun, we just needed to give this day the respect and reverence it deserves.

America has a lot of work to do when it comes to giving Black Americans equity in this country. And we took it upon ourselves to reflect on what part we play. Only 0.6% of American brewers are Black.

With help from Budweiser Zero co-founder Dwyane Wade and UNCF (United Negro College Fund), Budweiser created the Natalie Johnson Scholarship Fund, designed to increase diversity in the beer industry, named after the company's first Black female senior brewmaster.

AWARD: ANA Award

Busch Beer made a light beer one time. And that’s about all she wrote for product innovations in its decades-long run. But, that all changed with Busch Light Apple. We trolled big tech and launched our revolutionary product just like St*ve Jobs would. Ah, shit, legal said we couldn’t mention names. From a countdown clock tease, to a 3-minute keynote speech, to Busch Light Apple Care, we left no stone unturned in roasting Ap-le. Dang, I did it again.

AWARD: Webby Winner

After a thirty year decline in alcohol-related fatalities, progress has stalled out entirely. Anheuser Busch has tried dozens of campaigns filled with shock, shame, statistics, even comedy to generate real results. But, there’s one simple fact we couldn’t overlook. No one really ever intends to drive drunk. So… what if driving wasn’t even an option? What if we reached consumers before they took that first sip? Because you can’t drive drunk if you don’t drive there, right?

We partnered with Uber and Mother Against Drunk Driving to really make our impact felt.

These spots are the most effective spots I've ever created. I know this because I sold myself a whole lot of cheeseburgers, so it must have worked on other people, too... I would assume.

When Covid-19 hit, the beer of good times wanted to highlight that fun always prevails, no matter the circumstance. So, we spotlighted the most ridiculous ways people were socializing responsibly. And we did it by reviving an epically historical campaign.

Michelob ULTRA Organic Seltzer declared that it’s the enemy of artificial. And AI took offense…

NERDS have been around since 1983, but what on Earth are those NERDS cartoon characters all about? No one even knew. So, I wrote a little pitch-winning story to explain. Clients loved it so much, they published it. And they kept my storybook theme as they launched their social media channels.

Because sometimes your clients have a next-to-nothing budget and you've got an extraordinarily electric love for sloths. 

Bonus: Check out MiO's website to see some exemplary "brand tone" mumbo jumbo and some longer form writing from yours truly.

Kraft launched a brand new product that pretty much combined all their old products in a brilliant new way. The results: rekindling your love for breakfast. No more mess. No more prep. No more compromises. These ads were so successful, Kraft ran out of product and had to cut their media spend. Seriously, though.

This was spec work for a pitch. I know, I know, I’m pretty senior to have spec work in my book. But, c’mon. This would’ve been a smart rebrand for an aging product in a sea of Greek, Icelandic, Turkish, and Wherever-else yogurts. If you work for Dannon, you can just have this. Take it.

Sorry. I don't paint ironic things. Or upcycle vintage garbage. But I have been working on growing a mustache for over 30 years.

This my personal highlight reel, including but not limited to:
- An awkward photo with some coworkers that reached the top of Reddit
- A Cosmopolitan magazine article I starred in
- My own home-brewed beer labels
- And that time I made my old boss look like a cult leader at a company outing