Real-time advertising, man. It’s the future. Or… the present, really, if you wanna get all specific about it.

AWARDS:
Michelob Guy: Grand Clio
Bud Light Not All Heroes Wear Capes: Gold Pencil & Silver Lion
The Match: Bronze Clio

Social media is far from a new world, but when you find new ways to crack into it? That’s where the real magic happens.

Everyone loves a case study. Especially one about a campaign that actually drove tangible business results. But, no one loves a case study when it’s your own voice narrating. It’s science.

Busch Beer made a light beer one time. And that’s about all she wrote for product innovations in its decades-long run. But, that all changed with Busch Light Apple. We trolled big tech and launched our revolutionary product just like St*ve Jobs would. Ah, shit, legal said we couldn’t mention names. From a countdown clock tease, to a 3-minute keynote speech, to Busch Light Apple Care, we left no stone unturned in roasting Ap-le. Dang, I did it again.

AWARD: Webby Winner

After a thirty year decline in alcohol-related fatalities, progress has stalled out entirely. Anheuser Busch has tried dozens of campaigns filled with shock, shame, statistics, even comedy to generate real results. But, there’s one simple fact we couldn’t overlook. No one really ever intends to drive drunk. So… what if driving wasn’t even an option? What if we reached consumers before they took that first sip? Because you can’t drive drunk if you don’t drive there, right?

We partnered with Uber and Mother Against Drunk Driving to really make our impact felt.

Yes, I’ve done LOTS more than beer. This was for Wendy’s.
The most effective spots I've ever created. I know this because I sold myself a whole lot of cheeseburgers, so it must have worked on other people, too... I assume, or at least that’s what they told me.

What happens here eventually moves back to the New York ad market.

Michelob ULTRA Organic Seltzer declared that it’s the enemy of artificial. And AI took offense…

With help from Budweiser Zero co-founder Dwyane Wade and UNCF (United Negro College Fund), Budweiser created the Natalie Johnson Scholarship Fund, designed to increase diversity in the beer industry, named after the company's first Black female senior brewmaster.

AWARD: ANA Award

Because sometimes your clients have a next-to-nothing budget and you've got an extraordinarily electric love for sloths. 

Bonus: Check out MiO's websiteto see some exemplary "brand tone" mumbo jumbo and some longer form writing from yours truly.

This was spec work for a pitch. I know, I know, I’m pretty senior to have spec work in my book. But, c’mon. This would’ve been a smart rebrand for an aging product in a sea of Greek, Icelandic, Turkish, and Wherever-else yogurts. If you work for Dannon, you can just have this. Take it.

Sorry. I don't paint ironic things. Or upcycle vintage garbage. But I have been working on growing a mustache for over 30 years.

This my personal highlight reel, including but not limited to:
- An awkward photo with some coworkers that reached the top of Reddit
- A Cosmopolitan magazine article I starred in
- My own home-brewed beer labels
- And that time I made my old boss look like a cult leader at a company outing